10 Best Herbal Brands in India Wooing the New-Gen Indian Consumers

Imagine a world where tradition (Ayurveda) and innovation come together to make you feel good. Considering this, there are some amazing herbal brands in India that make products to keep you healthy and beautiful using natural ingredients. These brands are catching the attention of young Indians who want a mix of ancient wisdom and modern living.

In this article, we’ll take you through the 10 best herbal brands in India that are redefining the way we approach health and wellness. These brands have a special place in the hearts of the new generation of Indian consumers for their commitment to quality, authenticity, and the remarkable fusion of traditional herbal remedies with the demands of modern living. Each of these brands has something unique to offer, whether it’s natural skincare, Ayurvedic supplements, or herbal remedies for common ailments.

1. 10 Best Herbal Brands in India

As mentioned above, India has a rich tradition of herbal and ayurvedic practices that date back thousands of years. In recent times, the demand for herbal and natural products has seen significant growth, and as a result, numerous herbal brands have emerged to cater to the wellness and healthcare needs of the population. Here are some of the best herbal brands in Indian that combined the wisdom of ancient herbal knowledge with modern scientific techniques to offer a wide range of herbal products.

1.1. BIOTIQUE: The Brand with the Younger Appeal

Biotique is amongst the best herbal brands in India that seamlessly blends the ancient wisdom of Ayurveda with contemporary biotechnology to craft a unique range of skincare and haircare products. Ayurveda, an age-old system of natural healing from India, serves as the foundation of Biotique’s philosophy. This brand is dedicated to harnessing the power of nature to promote overall well-being.

Why We Liked Biotique?

• Authentic Ayurvedic Roots: Biotique’s commitment to authenticity is truly commendable. Their products are derived from genuine Ayurvedic recipes found in ancient texts, ensuring that you’re experiencing the true essence of natural healing and rejuvenation.
• Holistic Approach: Biotique’s products encompass a holistic approach to wellness, drawing inspiration from Ayurveda’s comprehensive view of health. This means that their offerings not only address specific skincare or haircare needs but also promote overall balance and well-being.
• Diverse Product Range: Biotique offers a wide array of products to cater to various skincare and haircare concerns.

Biotique Products We Love

• Biotique Bio Thyme Volume Conditioner: This conditioner is a great choice for those looking to add volume and vitality to their hair. It’s formulated with natural ingredients and Ayurvedic wisdom to nourish and strengthen your locks.
• Biotique Almond Oil Nourishing Bathing Bar: If you’re in search of a gentle and moisturizing bathing bar, this one enriched with almond oil is a fantastic option. It not only cleanses but also leaves your skin feeling soft and refreshed.
• Biotique Fresh Neem Purifying Face Wash: This face wash is a go-to for those dealing with skin issues like pimples. It harnesses the power of neem and other natural ingredients to cleanse and purify the skin, helping to prevent breakouts.

In a nutshell, Biotique is one of the best herbal brands in India that impresses consumers with its dedication to the ancient wisdom of Ayurveda and its ability to translate that wisdom into effective and modern skincare and haircare products.

1.2. Forest Essentials: Doing It All Natural

Making the mark as an Indian beauty brand, Forest Essentials pioneers the concept of  “Luxury Ayurveda”. The brand has a conviction that our ancient beauty rituals, in combination with authentic herbal extracts and pure essential oils, can help us retain the youthfulness of our skin.  The brand is also featured among the best of coveted beauty brands from Asia by the famous Oprah Magazine.

Why We Liked Forest Essentials?

• Authentic Ayurvedic Roots: As one of the best herbal brands in India, Forest Essentials stays true to its roots in Ayurveda, embracing the ancient Indian system of natural healing. This commitment to authentic Ayurvedic principles sets the brand apart and ensures that its products are deeply rooted in tradition.
• Commitment to Purity: Forest Essentials’ philosophy of using only ingredients that could be consumed highlights their commitment to purity and freshness. This approach resonates with those seeking clean and natural skincare options.
• Certifications: Forest Essentials’ certifications, including being certified as cruelty-free by PETA and adhering to Good Manufacturing Practices, provide confidence in the quality and ethics of their products.
• Manufacturing Excellence: Forest Essentials’ state-of-the-art manufacturing facilities, commitment to artisanal expertise and sourcing of the finest natural ingredients, ensure the highest quality products.
• Personalization through Doshas: Forest Essentials’ approach to identifying and balancing an individual’s Dosha is a unique and personalized way to tailor skincare and wellness routines to one’s specific needs.

Forest Essentials Products We Love

• Forest Essentials Jasmine & Patchouli Night Treatment Cream: This night cream is a luxurious treat for the skin. With the soothing aroma of jasmine and the healing properties of patchouli, it provides hydration and rejuvenation while you sleep, leaving your skin feeling refreshed in the morning.
• Forest Essentials Sandalwood & Orange Peel Facial Moisturizer: Sandalwood is known for its soothing properties, and this moisturizer combines it with the refreshing scent of orange peel. It’s a nourishing and hydrating option that leaves your skin feeling soft and revitalized.
• Forest Essentials Pure Rose Water Facial Toner: Rose water is a skincare classic, and Forest Essentials’ version is exceptional. It serves as a gentle toner, refreshing the skin and maintaining its pH balance. It’s perfect for a quick pick-me-up during the day.

1.3. Ayur Herbals: Close to Nature, Close to You

Ayur Herbals is one of the oldest and best herbal brands in India with a mission to make you look great without worries about any ill effects on your skin and hair. It has been on a remarkable journey in the cosmetic industry since its inception in 1979. Founded by RDM CARE (INDIA) PRIVATE LIMITED, the company started as a small-scale manufacturing unit catering to beauty parlours. However, fueled by a deep commitment to promoting beauty, both internally and externally, the company has achieved unparalleled growth in the cosmetic industry since 1984.

The company’s mission statement reflects its core values – “Spreading beauty – for internal & external peace, and prosperity.” From the very beginning, Ayur Herbals has prioritized product quality and ensured a balance between quality and affordability, delivering value for money to its customers. The brand’s philosophy centres on harnessing the power of herbs to help people feel natural and beautiful in every possible way.

Why We Like Ayur Herbals?

• Consistent Growth: Ayur Herbals’ impressive growth trajectory since 1984 underscores its commitment to delivering high-quality herbal products that resonate with consumers.
• Emphasis on Herbal Products: Ayur Herbals has earned a reputation for herbal products that draw from the goodness of nature. This approach aligns with the increasing preference for natural and safe beauty solutions.
• Strong R&D Department: The brand’s investment in research and development, including a focus on ancient herbal treatises like the Charak Samhita, showcases its commitment to product innovation and quality control.
• Wide Product Range: Ayur Herbals offers a diverse product portfolio comprising over 15 products and 110 SKUs. This comprehensive range caters to various skin types and needs.
• Ayur Doshas: Ayur Herbals bases its products on the Ayurvedic concept of Doshas (Vata, Pitta, and Kapha) to address different skin types.

Ayur Herbals Products We Love

• Ayur Tea Tree Face Wash: Formulated with tea tree oil, this face wash targets acne and blemishes while maintaining the skin’s natural balance.
• Ayur Herbals Astringent with Mint and Cucumber: An astringent that combines the freshness of mint and cucumber to tone and refresh the skin.
• Ayur Deep Pore Cleansing Milk: A gentle cleansing milk designed to remove impurities and makeup while nourishing the skin.

Their focus on Ayurvedic principles and personalized skincare through Doshas sets them apart in the cosmetic industry.

1.4. Khadi Natural: Return to Nature

Khadi Natural is a leading Indian manufacturer and marketer of natural and authentic herbal beauty products. Its products have the presence of organically grown pure plant extracts. Khadi Naturals is amongst the renowned and best herbal brands in India, boasting a strong presence across 18 Indian states and a network of 35 authorized distributors within India. The brand specializes in producing a diverse range of products, including herbal shampoos, natural and glycerin soaps, and paraben-free cleansers.

What distinguishes Khadi Naturals is its unwavering commitment to harnessing the power of herbal and natural ingredients. Their product formulations are crafted from organically grown pure plant extracts and are meticulously supervised by qualified Ayurvedic Doctors. Khadi Natural adheres to stringent international standards such as WHO, GMP, and ISO, prioritizing the creation of products free from preservatives for everyday use.

Why We Like Khadi Naturals?

• Herbal Emphasis: Khadi Naturals’ unwavering focus on herbal and natural ingredients aligns perfectly with the growing consumer preference for safe and naturally derived skincare and healthcare products.
• Global Reach: The brand’s extensive presence both in India and internationally demonstrates its appeal and the trust it has garnered from consumers worldwide.
• Commitment to Ethical Practices: Khadi Naturals’ certification as a cruelty-free and vegan brand underscores its commitment to ethical and sustainable manufacturing processes.
• Quality Assurance: The brand’s dedication to ensuring product purity, verifying against harmful ingredients, and adherence to international standards gives consumers confidence in the quality of their offerings.
• Product Diversity: Khadi Naturals offers a diverse range of products, catering to a wide array of skincare and healthcare needs, providing consumers with a comprehensive selection to choose from.

Khadi Naturals Products We Love

• Khadi Natural Milk and Saffron Herbal Hand Cream: This hand cream combines the richness of milk with the soothing properties of saffron. It’s designed to moisturize and nourish your hands, leaving them feeling soft and rejuvenated.
• Khadi Natural Herbal Skin Toner Rose Water: Made with pure rose water, this herbal skin toner helps tone and refresh the skin. Rose water is known for its soothing and hydrating properties, making it a fantastic addition to your skincare routine.
• Khadi Natural Rose & Aloe Vera Herbal Facial Massage Gel: This facial massage gel combines the floral fragrance of roses with the soothing properties of aloe vera. It’s formulated to provide a gentle massage while hydrating and revitalizing your skin.

1.5. Patanjali: Prakriti ka Ashirwad

Patanjali is one of the best herbal brands in India that is known for using all-natural ingredients with  Ayurvedic benefits, rooted in our ancient Ayurveda. It captures the soul and spirits of new India looking for alternatives to the chemical-loaded products. Patanjali Ayurved Limited places an unwavering emphasis on product quality. They take meticulous steps to monitor and maintain the quality of their herbomineral preparations, including growing endangered herbs on their farmland to ensure quality control.

Why We Like Patanjali?

• Environment-Friendly Practices: The company prides itself on being environmentally conscious and adheres to the principles of Good Manufacturing Practices (GMP).
• Uniform Quality: Patanjali Ayurveda’s dedication to quality extends to achieving uniform levels of batch-to-batch consistency. This ensures that customers receive high-quality products consistently, regardless of where they make their purchases.
• State-of-the-Art Equipment: The company invests in specialized equipment required for manufacturing sterile products. This includes equipment for component washing, steam sterilization, filling, sealing, and labelling. Their commitment to using advanced technology is reflected in their production processes.
• Quality Validation: Patanjali Ayurved Limited conducts validation processes for critical equipment, such as aseptic filling and sterilizers, ensuring their effectiveness and reliability. Regular calibration and maintenance procedures are in place to uphold quality standards.

Their dedication to providing high-quality Ayurvedic and herbal products has earned them a reputation for excellence in the industry.

Patanjali Products We Love

• Patanjali Saundarya Aloe Vera Gel: Aloe vera is known for its soothing and moisturizing properties, and this gel is formulated to nourish and rejuvenate the skin. It can be used for various skin-related concerns.
• Patanjali Amla Juice: Amla, or Indian gooseberry, is a rich source of vitamin C and antioxidants. Patanjali’s Amla Juice is a natural way to boost immunity and improve overall health.
• Patanjali Tejus Body Lotion: This body lotion is designed to provide long-lasting hydration and nourishment to the skin. It helps maintain the skin’s moisture balance, leaving it soft and supple.
• Patanjali Ashwagandha Churna: Ashwagandha is an adaptogenic herb known for its stress-reducing and revitalizing properties. Patanjali’s Ashwagandha Churna is used as an herbal supplement to promote overall well-being.

1.6. Organic India

Organic India is a wellness brand dedicated to offering organic and natural products to promote health and well-being. Their product categories encompass a wide range of organic teas, herbal supplements, staple and packaged foods, personal care items, and wellness and detox programs. The brand is well-known for its commitment to harnessing the benefits of Tulsi (holy basil) and other natural ingredients in its products.

Why We Liked Organic India?

• Tulsi Wellness: Organic India places a strong emphasis on Tulsi, known for its anti-inflammatory, anti-bacterial, and anti-viral properties. They use Tulsi as a core ingredient in many of their products, highlighting its potential benefits for immunity, stress management, and metabolism.
• Holistic Health: Organic India’s products are designed to support various aspects of health, including liver health and digestive system function, through the use of antioxidants and natural ingredients.
• Conscious Living: The brand adheres to conscious business practices that prioritize regenerative agriculture, fair trade practices with farmers, and sustainable design and production. This holistic approach is reflected in their organic, non-GMO herbal teas and supplements.

Overall, Organic India’s commitment to holistic wellness, organic and sustainable practices, and the promotion of natural healing aligns with the preferences of consumers seeking healthier and more conscious living.

Organic India Products We Love

• Organic India Ashwagandha 180 Capsule: Ashwagandha is known for its anti-stress properties and may provide support for adults seeking stress relief. These capsules are made from organic ingredients.
• Organic India Liver-Kidney Care Capsules: These capsules are designed to provide support for liver and kidney health. They contain a blend of natural ingredients like turmeric, fibre, curcumin, omega-3, and more, which may promote overall well-being.
• Organic India Virgin Coconut Oil: Organic India’s Virgin Coconut Oil is a natural and pure product that can be used for various purposes, including cooking, skincare, and hair care.

1.7. Lotus Herbals

Lotus Herbals is a renowned beauty brand founded by Mr Kamal Passi in 1993 with a clear mission: to offer the best and most natural beauty solutions for everyone. Over the past 25 years, it has established itself as a trusted manufacturer and marketer of herbal and natural cosmetic products. What sets Lotus Herbals apart is its deep-rooted connection to the 5000-year-old science of Ayurveda. Each product is meticulously crafted after extensive research, aiming to provide something better, more natural, eco-conscious, and sustainable, catering to a diverse market not limited by gender, age, or ethnicity.

Why We Liked Lotus Herbals?

• Scientific Expertise with Ayurvedic Wisdom: Lotus Herbals combines the best of both worlds. Their products are developed using scientific expertise and modern technology while drawing inspiration from the ancient wisdom of Vedas and Ayurvedic secrets.
• Wide Range of Specialized Products: Lotus Herbals offers a diverse range of products, from skincare to haircare to makeup. Their specialized product lines like the Safe Sun range, WhiteGlow range, and Yrx range cater to specific needs, ensuring that there’s something for everyone.
• Inclusivity: Lotus Herbals takes pride in creating products suitable for all skin types, shades, and ages. Their inclusive approach ensures that their products can benefit a wide and diverse range of consumers.
• Balanced Formulas: Lotus Herbals’ products strike a harmonious balance between natural ingredients and scientific processes. This balance ensures that their products are not only safe but also provide nourishing, healing, and protective benefits.
• Use of Natural and Exotic Ingredients: Lotus Herbals goes the extra mile by sourcing and using natural and exotic ingredients in their products. This dedication allows customers to access the benefits of ancient herbal remedies in a modern context.

Lotus Herbals Products We Love

• Lotus Herbals Whiteglow Skin Whitening & Brightening Hand & Body Lotion SPF 25 PA+++: This lotion is designed to provide skin with a whitening and brightening effect while also offering sun protection with SPF 25 PA+++. It aims to leave your skin looking radiant and protected.
• Lotus Herbals Berryscrub Strawberry & Aloe Vera Exfoliating Face Wash: The Berryscrub face wash combines the goodness of strawberries and aloe vera to provide an exfoliating and refreshing cleansing experience. It helps remove dead skin cells and impurities, leaving your skin feeling smooth.
• Lotus Herbals Claywhite Black Clay Skin Whitening Face Pack: This face pack contains black clay and various natural ingredients to promote skin whitening. It’s formulated to help reduce the appearance of blemishes and improve skin texture.

1.8. Soul Flower

Soulflower is another best herbal brands in India that embraces the concept of clean beauty. They pride themselves on being India’s “Farm To Face” Beauty Brand, offering cruelty-free and preservative-free skincare and haircare solutions. Their mission is to promote beauty that is not only skin-deep but also rooted in a healthy mind, body, and spirit.

Why We Liked Soul Flower?

• Clean and Natural Beauty: Soulflower is committed to providing premium personal care products made from organic and natural ingredients. They prioritize the use of natural components and avoid toxic chemicals in their formulations.
• Aromatherapy Expertise: The brand offers a range of aromas crafted from entirely natural and potent ingredients. These aromas are designed to enhance well-being and promote a sense of relaxation and rejuvenation.
• Compassion and Sustainability: Soulflower believes in compassion, not only towards humans but also towards animals. They are a cruelty-free brand, PETA certified, and do not test on animals. Additionally, they engage in acts of kindness by feeding stray animals with each order placed.
• Community Involvement: Soulflower actively engages its customers in acts of kindness. When an order is placed, they feed a stray animal, involving customers in their mission to care for animals.

Soul Flower Products We Love

• Soulflower Tea Tree Anti Dandruff Hair Treatment Oil: A remedy for dry, frizzy hair with Tea Tree Oil to combat dandruff and nourish the scalp.
• Soulflower Frankincense Essential Oil: A versatile oil for hair, face, and skin with anti-ageing properties and potential acne control.

1.9. Just Herbs

Just Herbs is a beauty brand that stands out for its holistic approach to beauty solutions. The company was founded with a clear mission: to create beauty products that are not only safe and effective but also honest in their formulations. Just Herbs offers a refreshing approach to beauty by combining the wisdom of Ayurveda with modern knowledge, all while maintaining a strong commitment to efficacy, transparency, and ethical practices. Their journey from a family-owned garden lab to a reputable brand underscores their dedication to providing holistic and honest beauty solutions.

Why We Liked Just Herbs?

• Traditional Ayurveda Meets Modern Knowledge: Just Herbs impressively blends the best of traditional Ayurvedic practices with contemporary skincare knowledge, resulting in products that cater to various beauty needs.
• Comprehensive Beauty Solutions: Their formulations are designed to offer holistic skincare by nourishing, preserving, and protecting the skin. This 360° approach ensures that their products provide long-lasting benefits.
• Authentic Commitment to Beauty: Just Herbs’ unwavering promise of delivering genuine beauty solutions that actually work is highly commendable. They have remained dedicated to efficacy and authenticity throughout their growth.
• Rooted in Family Tradition: The brand’s origin story, rooted in a family-owned garden lab, adds authenticity to their journey. Dr. Neena Chopra, an award-winning biochemist and the founder’s mother, initiated the brand with her expertise.
• Transparency and Ethics: Just Herbs’ commitment to full ingredient disclosure, cruelty-free practices, and avoiding harmful chemicals underscores their dedication to safer, more natural beauty solutions.

Just Herbs Products We Love

• Just Herbs Instaglow Almond Complexion Face Pack for Glowing Skin: Achieve radiant and glowing skin with the Just Herbs Instaglow Almond Complexion Face Pack. This formulation harnesses the power of natural ingredients, including almonds, to improve your complexion.
• Just Herbs Apricot Sparkle Invigorating Skin Radiance Face Scrub: Revive your skin with the Just Herbs Apricot Sparkle Invigorating Skin Radiance Face Scrub. Infused with the essence of apricots, this scrub gently exfoliates, removing dead skin cells and unveiling a brighter complexion.
• Just Herbs Fagel Instant Glow Beauty Gel: Experience an instant boost in radiance with the Just Herbs Fagel Instant Glow Beauty Gel. This beauty gel is designed for quick and visible results.

1.10. Vaadi Herbals

Vaadi Herbals is a brand with a rich heritage in the science of Ayurveda, combining this traditional wisdom with modern technology to create a diverse range of personal care products. Their extensive product line covers various aspects of personal care, including hair care, skin care, face care, and body care. Vaadi Herbals takes pride in utilizing the extracts of the finest quality natural herbs in their formulations, ensuring that their products cater to the needs of the entire family.

Why We Liked Vaadi Herbals?

• Ayurvedic Tradition Meets Modern Technology: Their ability to blend Ayurvedic knowledge with modern technology results in innovative and effective personal care products.
• Value for Money: Vaadi Herbals’ dedication to offering premium products at reasonable prices makes quality skincare accessible to a wide audience.
• Commitment to Quality: They ensure that their products are not only effective but also elegantly packaged, providing a delightful overall experience to consumers.
• Holistic Beauty Philosophy: Their mission to bring colour and youthfulness into the lives of customers reflects a holistic approach to beauty and well-being.

Vaadi Herbals Products We Love

• 24 Carat Gold Cleansing Cream: Experience luxurious cleansing with Vadi Herbals’ 24 Carat Gold Cleansing Cream. Enriched with Marigold Oil and Wheatgerm Oil, it effectively cleanses your skin, leaving it soft and radiant.
• 24 Carat Gold Massage Cream: Indulge in a pampering massage with Vadi Herbals’ 24 Carat Gold Massage Cream. It contains Kokum Butter and Wheatgerm Oil, offering rich moisturization and a healthy glow.
• 24 Carat Gold Massage Gel: Elevate your skincare routine with Vadi Herbals’ 24 Carat Gold Massage Gel. Infused with Gold Dust and Grape Seed Extract, it provides a unique and indulgent massage experience.

2. Conclusion

The Indian Herbal Story: Where Our Tradition Met with The Modern Technology, extending Total Well Being

Wellness, beauty, skincare and the herbal sciences, are the subjects that have been fascinating us since time immemorial.  We have had a glimpse of them even in our history textbooks ( the likes of Cleopatra, Nefertiti, Mud Musk of Jordanian Red Sea  ) and various other tales originating from Persian, Arabian and Hindu mythologies.

The same tradition is continuing in our millennium, where our ancient science of Ayurveda is being revived. The best herbal brands in India with their new business mindset are revolutionizing the marketplace for new-generation herbal products. They are striving hard to extend the style, sensorial experience and pleasure to the consumers. And the most beneficiaries of the end game are us – the new-gen Indian consumers.

Make Your Tomorrow a Beautiful Day !!!

3. FAQs

• Which herbal brand is best?

Some popular options in India include Himalaya Herbals, Biotique, and Forest Essentials.

• Which Ayurveda brand is best?

Determining the best Ayurveda brand depends on individual requirements and product preferences. Well-known Ayurvedic brands in India include Patanjali, Kama Ayurveda, and Dabur.

• Which is the best herbal skin care in India?

The best herbal brands in India in skin care can vary depending on skin type and concerns. Trusted options include Lotus Herbals, Forest Essentials, and Khadi Naturals.

• Which Ayurvedic cosmetic brand is best in India?

The best Ayurvedic cosmetic brand in India is subjective and depends on product preferences. Renowned Ayurvedic cosmetic brands include Kama Ayurveda, Forest Essentials, and Just Herbs.