India is home to millions of big, medium, and small-scale companies specialising in the manufacturing of sports apparel, equipment, and footwear. Many of these firms and companies have now established their credentials as top sports brands in India.
Today, these brands are so huge and famous that they can easily compete with top international brands, including Nike, Adidas, Puma, and others.
If you want to know more about these top desi sports brands in India, then look no further—we have got you covered.
In the next few paragraphs, we will look into some of these brands and analyze what makes them so special.
Nivia Sports
NIVIA’s brand story has a very interesting story. It got its name from the combined letters of both father and son’s names. Nihal’s NI and Vijay Kharbanda’s (his son) VI were joined together to form ‘NIVIA.’
- Launched In: 1934
- Owner’s Name: Nihal Chand Kharbanda
- Flagship Products: Balls, Sportswear, And Accessories
Today, Nivia is one of India’s largest sports brands with more than hundreds of sports products to choose from. Also, it has more than 2000 thousand employees working at its offices and factories spread across India. You can buy Nivia sports products and accessories from its official website.
NIVIA Sports products have been used extensively by athletes, and players associated with FIFA, Basketball Federation of India, AIFF, and other sports bodies.
Style Factor: Buy NIVIA-branded tracksuits, footwear, shorts, socks, and windcheaters to experience the joy of putting on quality sportswear and accessories that professional athletes do.
Cosco India
Cosco has been a vital part of our childhood memories. The brand name always makes us nostalgic.
Over the years, COSCO has developed and strengthened its business like any other international brand. It is headquartered in Delhi.
- Launched In: 1980
- Owner’s Name: Devinder Kumar Jain and Narinder Kumar Jain
- Flagship Products: Sports Accessories, Fitness Equipment, and Balls
The company has been a pioneer in the manufacturing of soft/ Tennis balls and basketballs. It has also joined hands with The Sports Foundation of India and The Sports Goods Export Promotion Council for supplying necessary sporting equipment, sportswear, and products.
Piranha Sportswear
Piranha Sportswear has created its own niche within a few years after its launch. Today, Piranha sports apparel is well-known for its high-quality fabric and endurance.
- Launched In: 2016
- CEO: Ashwin Kaarthik Ravindran
- Flagship Products: Tshirt, short, Jackets, And Yoga pants
Style Factor: The brand has prioritized the comfort factor in all its sportswear. Most of its outfits are cross knitted for better moisture and free flow of air.
The company is committed to providing quality sporting outfits that are trendy and fashionable. Check out the company’s official website for more information.
Sareen Sports Industries (SS Brand)
Sareen Sports Industries or SS is a well-known brand across India. Though it is headquartered at Meerut, Uttar Pradesh, SS products are available across the country.
- Launched In: 1969
- Founder: NK Sareen
- Flagship Products: Shoes, Caps, Helmets, Sportswear, and Sports Equipment
Several cricketers have endorsed SS bats over the years, including VVS Laxman, Virendra Sehwag, Yuvraj Singh, and others.
The company has consolidated its brand presence across several cities in India. Today, it is one of India’s leading sports brand conglomerates.
Style Factor: Go for its Polo Tshirt, Round Neck Tshirt, and Professional Tracks. You can now buy SS products directly from its official website.
Tyka Sports
Tyka sports is a flagship brand from TK Sports Private Limited. The brand came into existence in 2009, and soon became the official partner of various teams, including ISL Chennaiyin FC, IPL Sunrisers Hyderabad (SRH), and others.
- Launched In: 2009
- Founder: Mr Rajan Kohli
- Flagship Products: Sports merchandise, sports equipment, and Sports accessories
Currently, Tyka has more than 100 employees working at its branches spread across the country. Also, it is one of the most famous sports brands thanks to its association with several premiere domestic teams representing various sports.
Style Factor: Tyka’s customized sportswear, including T-shirts, Sleeveless Tanks, Shorts, Skirts, and Polo shirts are made of superior fabric quality with added style quotients. You won’t feel tired wearing Tyka sportswear even after hours of playing on the field. Go to Tyka’s official site to know more.
The Conclusion
India’s sportswear and activewear industry are following an upward growth trend. According to a research report published in Indiaretailing, India’s sportswear industry is likely to touch the 1000-billion mark by 2024.
So, there is no doubt, India’s home-growth sports brands are now seeing unprecedented growth in the sale of their products.
With the surge in the Youth’s ever-growing interest in sports and fitness along with a steep rise in e-commerce transactions, the nation’s sports brands are likely to touch even a greater height of success in the near future.
The sports brands of India are constantly enhancing their product quality and supply chain management to compete in the international market.
If Indian brands continue to offer high-quality products of international standard, certainly they will defeat the other sports brands across the world.
