sports brands in india

In a nation where cricket is not just a sport but a religion, the world of sports and fitness is thriving. India has witnessed a remarkable surge in sports and fitness awareness in recent years, and at the heart of this revolution are the top sports brands in India that have carved a niche for themselves in the market. These brands aren’t just labels; they represent a commitment to excellence, quality, and a passion for sports and physical fitness.

In this article, we will explore the top sports brands in India that have not only found a place in the hearts of athletes and enthusiasts but have also left an indelible mark on the Indian sporting landscape. From cutting-edge sportswear to top-of-the-line equipment, these sports brands in India are leading the charge, shaping the way India embraces sports, and inspiring countless individuals to lead healthier, more active lives.

sports brands in india

Here are the popular sports brands in India that have made a significant impact on the Indian sports and fitness landscape, offering a wide variety of options for athletes, enthusiasts, and those pursuing an active lifestyle.

1.1 Nivia Sports

NIVIA’s brand story has a fascinating story. It got its name from the combined letters of both father and son’s names. Nihal’s NI and Vijay Kharbanda’s (his son) VI were joined together to form ‘NIVIA.’ 

  • Launched In: 1934
  • Owner’s Name: Nihal Chand Kharbanda
  • Flagship Products: Balls, Sportswear, And Accessories

Today, Nivia is one of India’s largest sports brands in India with more than hundreds of sports products to choose from. Also, it has more than 2000 thousand employees working at its offices and factories spread across India. You can buy Nivia sports products and accessories from its official website.

NIVIA Sports products have been used extensively by athletes, and players associated with FIFA, Basketball Federation of India, AIFF, and other sports bodies.

Style Factor: Buy NIVIA-branded tracksuits, footwear, shorts, socks, and windcheaters to experience the joy of putting on quality sportswear and accessories that professional athletes do.

1.2 HRX

HRX, which stands for “Hrithik Roshan Extreme,” is India’s first homegrown activewear brand, co-owned by Bollywood actor Hrithik Roshan and Exceed Entertainment.

Established in 2013, it has grown to offer a wide range of fitness and lifestyle products, including t-shirts, track pants, jackets, and sports accessories like footwear and backpacks for both men and women. The brand draws inspiration from Hrithik Roshan’s personal fitness choices and everyday workout preferences.

HRX products are not limited to just clothing and accessories; in 2021, they expanded into the category of sports and fitness equipment for home workouts, catering to the fitness needs of a broader audience. The brand is available on popular e-commerce platforms like Myntra, Flipkart, and Amazon.

1.3 Cosco India

Cosco has been a vital part of our childhood memories. The brand name always makes us nostalgic. Over the years, COSCO has developed and strengthened its business like any other international brand. It is headquartered in Delhi. 

  • Launched In: 1980
  • Owner’s Name: Devinder Kumar Jain and Narinder Kumar Jain
  • Flagship Products: Sports Accessories, Fitness Equipment, and Balls

The company has been a pioneer in the manufacturing of soft/ Tennis balls and basketballs. It has also joined hands with The Sports Foundation of India and The Sports Goods Export Promotion Council for supplying necessary sporting equipment, sportswear, and products. 

1.4 Piranha Sportswear 

Piranha Sportswear has created its own niche within a few years after its launch. Today, Piranha sports apparel is well-known for its high-quality fabric and endurance. 

  • Launched In: 2016
  • CEO: Ashwin Karthik Ravindran
  • Flagship Products: Tshirt, shorts, Jackets, And Yoga pants

Style Factor: The brand has prioritized the comfort factor in all its sportswear. Most of its outfits are cross-knitted for better moisture and free flow of air. 

The company is committed to providing quality sporting outfits that are trendy and fashionable.

1.5 Sareen Sports Industries (SS Brand)

Sareen Sports Industries or SS is a well-known among the best sports brands in India. Though it is headquartered in Meerut, Uttar Pradesh, SS products are available across the country. 

  • Launched In: 1969
  • Founder: NK Sareen
  • Flagship Products: Shoes, Caps, Helmets, Sportswear, and Sports Equipment

Several cricketers have endorsed SS bats over the years, including VVS Laxman, Virendra Sehwag, Yuvraj Singh, and others. 

The company has consolidated its brand presence across several cities in India. Today, it is one of India’s leading sports brand conglomerates.

Style Factor: Go for its Polo T-shirt, Round Neck T-shirt, and Professional Tracks.

1.6 Tyka Sports

Tyka Sports is a flagship brand of TK Sports Private Limited. The brand came into existence in 2009 and soon became the official partner of various teams, including ISL Chennaiyin FC, IPL Sunrisers Hyderabad (SRH), and others. 

  • Launched In: 2009
  • Founder: Mr Rajan Kohli
  • Flagship Products: Sports merchandise, sports equipment, and Sports Accessories

Currently, Tyka has more than 100 employees working at its branches spread across the country. Also, it is one of the most famous sports brands in India thanks to its association with several premiere domestic teams representing various sports.

Style Factor: Tyka’s customized sportswear, including T-shirts, Sleeveless Tanks, Shorts, Skirts, and Polo shirts are made of superior fabric quality with added style quotients. You won’t feel tired wearing Tyka sportswear even after hours of playing on the field.

2. Conclusion

India’s sportswear and activewear industry is following an upward growth trend. According to a research report published in Indiaretailing, India’s sportswear industry will likely touch the 1,000-billion mark by 2024. 

So, there is no doubt, India’s home-growth sports brands are now seeing unprecedented growth in the sale of their products.  With the surge in the Youth’s ever-growing interest in sports and fitness along with a steep rise in e-commerce transactions, the sports brands in India are likely to reach even greater heights of success in the near future. 

The sports brands of India are constantly enhancing their product quality and supply chain management to compete in the international market. If Indian brands continue to offer high-quality products of international standard, they will certainly defeat the other sports brands across the world. 

3. FAQs

  • Which sportswear brand is best in India?

The choice of the best sportswear brand in India depends on personal preferences, but popular options include Nike, Adidas, and Puma, known for their quality and style.

  • Which sports brand is Indian?

One of the notable Indian sports brands is “HRX” founded by Bollywood actor Hrithik Roshan, offering a range of sportswear and fitness products.

  • Which is a famous sportswear brand?

Nike, Adidas, and Puma are among the famous sportswear brands globally and have a strong presence in India.

  • Which sports brand is cheaper?

Decathlon is often considered a more affordable sports brand in India, offering a wide range of sports and fitness products at competitive prices.