perfume brands in india

Introducing the olfactory world of enchantment, where scents transcend time and space, and the essence of luxury and allure comes alive. In India, a diverse and vibrant land, the fragrance industry has blossomed with a wide array of options, each offering a unique bouquet of scents that cater to the senses. From the refreshing notes of citrus to the deep, exotic aromas of spices, perfume brands in India have carved a niche for themselves, providing olfactory experiences that delight and captivate.

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In this article, we will explore the seven best perfume brands in India that offer an enticing range of fragrances, allowing you to embark on a sensory journey like no other. Prepare to be transported to a realm of enchantment as we delve into the world of captivating aromas, luxury, and artistry.

1. History of Perfumes in India

India holds a profound historical and cultural connection to the realm of fine fragrances, with the town of Kannauj in Uttar Pradesh being renowned as the country’s perfume capital for centuries, famed for producing traditional attars. Several ingredients sourced from India, such as jasmine oils, sandalwood, and rose water, have found their way into the creations of luxury perfumeries worldwide.

The use of perfumes also holds a significant place in Indian culture and traditions. The Ayurvedic system of medicine, which has its roots in ancient India, has long incorporated the use of natural fragrances for their therapeutic and healing properties. Furthermore, India’s diverse climate and geography have given rise to a wide array of aromatic plants and flowers, such as rose, jasmine, and sandalwood, which have become key ingredients in traditional Indian perfumery.

Over the centuries, India has continued to develop and refine its perfumery techniques, and today, it remains a global hub for producing exquisite and unique fragrances that are cherished worldwide.

2. 10 Best Perfume Brands in India

India is home to a vibrant perfume industry, and there are several renowned perfume brands that have captivated the senses of fragrance enthusiasts.

Some of the best perfume brands in India include Forest Essentials, known for its luxurious Ayurvedic scents; Neesh, which offers a fusion of traditional and contemporary fragrances; and Biotique, celebrated for its natural and eco-friendly perfume creations.

Additionally, brands like All Good Scents, Ajmal, and Skinn by Titan have also gained recognition for their unique and diverse fragrance collections, making India a destination for those seeking exquisite scents that cater to a wide range of preferences.

2.1. Embark Perfumes

Embark, India’s famous homegrown brand is the outcome of the rich experience and passion of Ms Varsha Dalal.  A veteran in the luxury perfume business launched the Embark line of fine fragrances for Indian men. It is cut out for the young men on the go, who aspire to the likes of Chloé, Chanel and Hermes.

The homegrown perfume brand in India produces quality perfumes at a reasonable price. Made out of essential oils (keeping in mind the Indian climate and Indian skin) the fragrance can last all day. They are also 100% cruelty-free.

The unisex brand offers the best perfumes for men who live by their own rules, Embark My Life for Him is a perfect choice. It has a bold fragrance that lasts throughout the day.

My Dream from Embark is filled with freshness. The woody-scented perfume has a top note of mandarin and grapefruit, and base notes of amber and moss. They lend an energetic vibe to the aroma and make it ideal for the man with a carefree spirit of adventure.

2.2. Skinn by Titan

The Unisex brand Skinn from the Titan company is uniquely crafted with a blend of new and exotic notes from the finest ingredients. It is sensuality in a bottle that elevates your every day to the extraordinary.

The collection brings you an assortment of scents, including woody, spicy, citrusy, floral, musky and fruity fragrances.

Amalfi Bleu By Skinn for Men is ideal for a modern man with a dynamic personality. It has top notes of lavender, citrus and galbanum, heart notes of orange flower and vetiver and base notes of moss and musk.

At the same time, Country Road is dermatologically tested and is suited for men with all skin types. It makes you carefree and energetic, once you apply it to your body.

2.3. Bombay Perfumery

Bombay Perfumery, a brainchild of Mr Manan Gandhi is a  brand which has eight luxurious fragrances produced with India as inspiration. The perfumes feature quite a few out-of-the-box scents, including notes of pepper and chai to celebrate India’s heritage.

The brand aims to invoke a sweet memory every time you open a bottle. Bombay Perfumery fragrances are long-lasting with a rich legacy of 30 years. They are priced between Rs 3900 to 4100 (100 ml, Eau de perfume).

The sub-brands like  Calicut, Madurai Talkies and Chai Musk are doing very well in the market. They are the preferred choices of Indian men in formal and other social functions.

2.4. All Good Scents

All Good Scents is a captivating fragrance brand that beautifully encapsulates the essence of India’s aromatic heritage. Founded in 2013 by perfumer Rajiv Sheth, who honed his skills in the perfume capitals of Grasse and Paris, this brand is a delightful fusion of traditional Indian ingredients and contemporary perfumery expertise.

All Good Scents offers a diverse range of scents, from Eau De Toilettes to Eau De Parfums and even Home and Wellness fragrances, making them a go-to destination for those seeking high-quality yet affordable perfumes.

One of their standout collections is the “Essential” range, which comprises a selection of enchanting fragrances for both men and women. With names like “Arise,” “Evoke,” and “Rockstar,” these scents are crafted to evoke various moods and experiences, making them perfect for any occasion.

The brand’s commitment to cruelty-free and animal-friendly practices set them apart, ensuring that your fragrant journey with All Good Scents is not only delightful but also conscientious.

2.5. Good Earth

Good Earth, a lifestyle brand founded by Anita Lal has stepped into personal fragrances recently. They launched their first cologne line with ‘Zagros’ and ‘Isfahan’ – scents inspired by nature. With spicy middle notes and citrus top notes, both these scents create a sense of discovery and recognition.

Mixing Indian and French knowledge, they launched seven Eau de Parfums with a strong and long-lasting fragrance. They also have a retail section of aromatherapy products and personal bath care items.

2.6. Ajmal Perfumes

Ajmal Perfumes is amongst the celebrated fragrance and perfume brands in India that have elevated the art of perfumery to the status of crafting everlasting memories. With a remarkable portfolio of over 300 exquisite fragrances, Ajmal is a well-established corporate entity known for its captivating scents. The brand has a robust retail presence, boasting over 240 exclusive retail outlets worldwide and exporting its fragrances to more than 45 countries.

In addition to Ajmal Perfumes, the brand has introduced two distinctive fragrance lines: “AND” and “Global Desi.” The “AND” fragrances are designed for confident, independent women who appreciate fluid silhouettes, soft colours, and botanical elements. The range includes 4 Eau De Parfums and 4 Fragrance Mists, each capturing a different facet of the AND woman, from cheerfulness to enigmatic charm.

Maryaj is a youthful brand under the Ajmal Perfumes umbrella, offering a wide selection of lifestyle fragrances that blend high quality with a touch of contemporary style and youthful appeal. With a range of over 100 fragrances, Maryaj caters to various tastes and preferences, ensuring an unforgettable olfactory experience for all.

2.7. Kanelle by Kanika Jain

Kanelle by Kanika Jain is a truly unique and authentic fragrance brand that celebrates the spirit of free-spirited women who refuse to conform to conventional norms. Kanelle’s fragrances draw inspiration from the intricate emotions, personalities, moods, and experiences of women. Their range of perfumes is designed to be worn individually or layered, with a promise to include everyone and exclude no one. Kanelle’s perfumes serve as a layer of confidence that elevates, enhances, and complements all facets of a woman’s personality.

What sets Kanelle apart is its commitment to making premium products both affordable and easily accessible, without compromising on quality. They are both IFRA and FDA-certified, and they take pride in being a cruelty-free brand. Kanelle is also eco-conscious, using recyclable and eco-friendly packaging while actively engaging in planet-friendly processes to reduce waste. Their belief is that every woman should have the freedom to express her true self, and their fragrances reflect this philosophy.

Kanelle’s perfume collection, “Scentsationally You,” includes three Essentiale and two Signature scents. Essentiale fragrances are classic and timeless, catering to the modern, free-spirited woman. Signature fragrances, on the other hand, are composed of unique combinations and compositions, offering depth and opulence. What’s intriguing is that both Essentiale and Signature fragrances feature complementary perfume notes that, when layered together, create captivating and one-of-a-kind new scents. This encourages women to discover, explore, and curate their very own go-to fragrances through the art of perfume layering.

2.8. Naso Profumi 

Naso Profumi is a fragrance brand that beautifully blends the rich heritage of Indian perfumery with modern sensibilities. At the heart of their creations lies a commitment to using pure extracts from herbs and spices indigenous to India. They take pride in the use of natural Indian ‘Attar‘ as the base for all their essences, ensuring that their fragrances are entirely free from synthetic or artificial elements. The result is a collection of scents that not only linger but also suit a variety of skin types and preferences.

In a world where the unconventional has become the norm, Naso Profumi embraces the rising trend of “norm-core” with their gender-neutral scents, aligning with international fashion’s evolving landscape. They also introduce the concept of the “anti-perfume perfume,” celebrating the subtleties and intricacies of lab-derived olfactory experiences that transcend traditional fragrances. These creations are described as more of an effect, a feeling, and an emotion that one wears, challenging the conventional notion of what a perfume should be.

Furthermore, Naso Profumi takes environmental consciousness seriously, as reflected in their green design sensibilities. Their products are free of synthetic chemicals, and they pay careful attention to bottle design and product usage, striving to create eco-friendly and anti-waste solutions. In essence, Naso Profumi is a brand that not only crafts captivating scents but also upholds a commitment to sustainability and responsible practices in the world of perfumery.

2.9. ISAK

ISAK Fragrances, under the visionary leadership of Founder & CEO Vidushi Vijayvergiya, embarks on a captivating journey through the world of perfumery. Vidushi’s exploration began with a deep-rooted passion for fragrances and a quest to understand aroma customization, spanning Switzerland, France, and India. Through her extensive research and appreciation for the art of perfumery, she recognized the immense potential of Indian-made fragrances on a global scale.

With a mission to revolutionize the industry and empower fragrance enthusiasts, the brand introduced a range of exquisite blends, perfumes, and a bespoke perfumery kit. ISAK’s journey is marked by unrivalled fragrance formulations, traditional infusion and distillation techniques, and a commitment to handcrafting uncommon fragrances for the royals of Awadh.

Today, ISAK is a fragrance house with over a century and a half of family experience, rooted in Lucknow, and dedicated to crafting unrivalled niche Indian artisanal fragrances. The brand’s commitment to traditional methods, hand blending, and the artistry of perfumery sets it apart in an industry that often prioritizes commercialization over authenticity. Each essence is carefully measured, blended, and formulated by hand, staying true to a century-old tradition.

2.10. Kastoor

Kastoor is a fragrance brand that seeks to reconnect us with the rich and aromatic heritage of India. It draws inspiration from the profound words of the legendary Hindustani poet, Kabir Das, who described “kasturi” as the elusive fragrance that a deer tirelessly seeks throughout the forest, unaware that it emanates from its own navel.

Kastoor’s offerings go beyond conventional ‘ittars‘. With the advent of globalization and our newfound wanderlust, our olfactory preferences have evolved. However, the world of ‘ittars‘, which dates back 500 years, remained rooted in tradition. Kastoor steps in as a humble attempt to bridge the gap, presenting “Modern Ittars” tailored to suit contemporary scent sensibilities while paying homage to the rich history and fragrant culture of India.

It’s an endeavour to reinvent the pure art of perfumery for the modern world, rekindling the love between tradition and innovation. Kastoor’s fragrances are a testament to the enduring appeal of India’s aromatic legacy, offering a contemporary edge to an age-old tradition.

3. Conclusion

The world of perfumes in India has seen remarkable growth and diversity over the years, with numerous brands catering to a wide range of preferences and budgets. Each of the above ten perfume brands in India brings its unique blend of scents, ingredients, and packaging, appealing to various tastes and sensibilities. Whether you seek a fragrance that captures the essence of traditional Indian aromas or one that offers a contemporary and international flair, these perfume brands in India offer a plethora of options.

With a rich heritage of perfumery and a growing consumer base, the future holds promising opportunities for both established and emerging perfume brands in India.


  • Which place is famous for perfumes in India?

Kannauj Perfume, also known as Kannauj Ittar has a long historical background of thousands of years. They are known for preserving the long fragrant tradition of creating natural perfumes from natural sources including – rose, jasmine, sandalwood, spikenard, and vetiver.

  • What scents are popular in India?

Some popular perfumes in India are – Forest Essentials Nargis, Ahsan sandalwood, chain musk from Bombay perfumery, and Fabindia wild rose.

  • Do perfumes expire after a few months?

Yes. perfumes expire after a few years. However, it depends on the composition. Typically, perfumes last anywhere between 1-10 years.